Global Pharmaceutical Company Delivers Presentation Skills Training for International Physicians

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Global Pharmaceutical Company Delivers Presentation Skills Training for International Physicians

Global Pharmaceutical Company faces marketing challenge.  Doctors are often tasked to present their research or benefits of a new medication to their peers.  Many physicians have not had any formal presentation skills training and do not feel comfortable speaking in front of large groups

Approach

Heads-Up Performance was asked by a Crisis Communications Company to deliver presentations skills training and coaching to a diverse group of physicians.

The training consisted of an interactive group session, during which physicians had the opportunity to learn and practice new skills. The sessions were recorded on video and played back for feedback and coaching.

Impact

Participants made visible improvements as a result of the training and coaching. The program satisfaction continues to be high as it is being repeated on a consistent basis.