Heads-Up Performance, Inc. (HUP)

EIN 20-3071972
DUNS 13-158-5510
CAGE 397C5
NAICS 541611, 541612, 611430
Small, woman-owned, insured, public trust govt. clearance

President: Birgit Zacher Hanson, MS, MCC
5026 Barrowe Dr, Tampa, FL 33624
813-389-9810; [email protected]

Heads-Up Performance, Inc partners with government leaders to systematically enhance Engagement, Reliability, Safety, Transparency and Accountability so that they reliably exceed their performance metrics.

Our customized culture change approach concentrates on Managing Commitments instead of managing people and their often-limited circumstances and resulting excuses.  We use evidence-based practices and proven performance principles to develop employees in three fundamental leadership competencies:

  1. Composure and Agility for deep listening, inclusion, civility, psychological safety, strategic thinking, data observation & sound decision making
  2. Coaching Skills for engagement, buy-in, meaningful goals and innovation
  3. Commitment Management for integrity, clarity, reliability, safety and execution excellence


  • Master Certified Coach since 2010, 20 years of coaching and global organizational change experience; Certified Global Team Coach through GTC Institute
  • MS in Applied Behavioral Science from Johns Hopkins University, 1998
  • Author of bestselling Who Will Do What by When? – How to improve Performance, Accountability and Trust with Integrity
  • Proven record of organizational change design and execution; Over 5000 hours of coaching Senior Executive Government Leaders, primarily at the Department of Veterans Affairs (VA) to create a culture of accountability, safety, and reliability by developing leaders to develop other leaders
  • Measurable results: Evidence-based practices and systems in Composure, Coaching and Commitment Management; helped move VA medical centers off the high-risk list to “most improved in the country”;  Currently partnering with 10 VA SES leaders and their organizations to create a culture of managing commitments instead of managing people and producing sustainable results;
  • Owns and delivers ICF (International Coaches Federation) accredited Commitment Coach Certification for Change Leaders (30hrs)
  • Owns and delivers 5-Week Online Commitment Management Course based on developed methodology of Who Will Do What by When? – How to improve Performance, Accountability and Trust with Integrity
  • Uses a validated, customizable Value-Centered Leadership Assessment and Culture Survey; Qualified and certified in many assessments, including MBTI I and II, Leadership Circle; LSI I and II; 360s
  • Fluent in Spanish and German